So, real books are making a comeback, apparently. Yay! Nothing against ebooks and the folks who swear by them, but I gotta say I’m a boring poky stick-in-the-mud traditionalist. I like me a real book that I can hold in my real hands. Also interesting in the article is the realisation that Hey! Every bookshop is different because every location and demographic is different! No, really? she said sarcastically. Sorry, guys. I adore Waterstones, I really do, they have been brilliantly supportive of me, but as a former bookseller and a current author, sometimes I do roll my eyes so hard they nearly roll out of my head.
I can’t believe the professionals need reminding about stuff like this. Bookshops are retail, but not all retail is the same. When was the last time a customer rushed into a supermarket demanding the newest Colgate toothpaste release????? Um, I think that would be never. Unless of course the customer is a dentist, in which case there is no hope for them. *g*
Of course managers should have the power to do their own ordering, based completely on what their regular customer base wants to buy. By all means make sure there’s other stuff to broaden the reading base, but core customers? They make the world go round. Also of course this means you must make sure to hire really good store managers, who love books and love readers and get their jollies interacting with them and talking books and reading books which they then recommend and who encourage their staff to be the same way.
So hooray for Waterstones, who are getting back to good, old-fashioned basics. And let’s hear it for real books and the people who love them!